“A targeted response for every type of hair, conceived with respect for people, their values, and the environment we all live in.”
Davines does not only value the environment whilst delivering quality products, the brand is also committed in protecting the Mediterranean’s artisan and cultural heritage.
EIG Malaysia recently launched Davines’ new line of hair care products called The Essential Haircare in conjunction to the unveiling of their new studio.
The Essential Haircare contains the finest formulations free from parabens and sulphates, and made with only a few but particular active ingredients grown in Italy, that is actually helping to keep vegetable species at risk of extinction alive.
“Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidium that features the story, the face, and the name of the person who grew it with care and passion.”
The Essential Haircare’s packaging is created with the lowest amount of plastic that is sufficient enough to keep the formula. The packs are produced using food grade plastics and can be reused as plant pots or containers for food items.
@DavinesMYOfficial launched their new haircare range, new autumn-winter collection AND new studio at EIG! Lovedthe presentation, food… And the @davinesofficial products! Got me this cute plant to take home too <3 #davines #davinesmsia #goldess #essentialhaircare #autumnwinter2015 #haircare #hair #hairproduct #hairproductjunkie #beauty #bloggerlife #blogger #malaysia #like4like #likeback #likeforlike #followme #followforfollow #follow #follow4follow
Each Essential Haircare family is specifically made for the following purposes: protection, moisturization, volumizing, nourishment, shine enhancement, control, elasticizing and of course daily care.
Here are the other hair care products in The Essential Haircare range:
THE MINU FAMILY: illuminating and protective for cosmetically coloured hair.
Every product is enriched by an extract of Salina Capers from the farm of Mr Salvatore D’Amico, Leni, Salina Island, (Messina), Slow Food Presidium: Rich in polyphenols, they help protect colour. Into the bargain, capers contain quercitin, a powerful amino acid that protects the structure of the hair.
NOUNOU FAMILY: Nourishing for hair that has been damaged or left dry by treatments like highlighting or bleaching, perms or straightening.
With extract of Fiaschetto di Torre Guaceto Tomatoes from the Calemone farm of Mr Mario di Latte in Serranova di Carovigno (Brindisi), Slow Food Presidium.
MOMO FAMILY: Moisturizing for dry or dehydrated hair.
With extract of yellow Cartucciaru di Paceco Melon from the farm of Mrs Francesca Simonte in Dattilo (Trapani), Slow Food Presidium.
DEDE FAMILY: Gentle for daily use.
With extract of Orbassano red celery from the farm of Messrs Giancarlo and Doriano Pozzatello, Orbassano (Turin), Slow Food Presidium.
LOVE CURL FAMILY: Elasticizing and controlling conditioner for wavy or curly hair.
With extract of Noto Almonds from the farm of Mr Carlo Assenza, Noto (Syracuse), Slow Food Presidium.
LOVE SMOOTHING FAMILY: Smoothing for frizzy or unruly hair.
With extract of Sicilian Minuta Olives from the farm of Mr Carmelo Messina, Ficarra (Messina), Slow Food Presidium.
SOLU FAMILY: Refreshing and active for all types of hair.
With extract of Valtellina Buckwheat from the farm of Mr Patrizio Mazzucchelli of Teglio (Sondrio), Slow Food Presidium.
MELU FAMILY: Anti-breakage shampoo that brings shine to long or damaged hair.
With extract of Villalba lentil seeds from the farm of Mr Francesco di Gesu, Villalba (Caltanissetta), Slow Food Presidium.
VOLU FAMILY: Volumizing shampoo for fine or limp hair.
With extract of Caprauna Turnips from the farm of Mrs Donatella Ferraris, Caprauna (Cuneo), Slow Food Presidium).
** MY VERDICT:
I was able to take home the NouNou shampoo and conditioner and I have to say I simply LOVE the tandem. The shampoo is rich and has a nice luxurious smell while the conditioner is so concentrated that a little goes a long way. My hair feels softer and looks shinier after use.
For more information about Davines, please visit www.davines.com.my
About Esthetics International Group:
Esthetics International Group Berhad (EIG) is a public listed company in Malaysia. It is one of the leading beauty and wellness companies in South East Asia with more than thirty-one (31) years of experience in the industry. EIG is the exclusive distributor of Davines products in Malaysia, Singapore, Thailand, and Brunei. For dealer enquiries, please contact +603 7809 66