Estee Lauder’s Pink Charity Ride Aims to Beat Breast Cancer

Waking up early, 5:30 am to be exact, on October 24, 2015… it was a Saturday.

I hate waking up early especially on a weekend, but this occasion was special. Estee Lauder Malaysia was having it’s first “Pink Charity Ride” at the Mid Valley Megamall while contributing to a good cause and I wanted to be there to show my support even though I wasn’t participating as… I do not know how to ride a bike. (Okay there, now I revealed my deep dark secret)

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As I arrived, all the cyclists already took off at 6:30 am. I immediately changed my top into the cute Brooks T-Shirt that says “We’re Stronger Together” and “LET’S DEFEAT BREAST CANCER. EVERY ACTION COUNTS”, given to me by the pretty and bubbly Kalai, Estee Lauder Malaysia’s Communications & Digital Executive who I later interviewed to get more info about the whole charity Ride.

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Tickets were sold at RM 80 wherein each participant will get a Brooks T-Shirt, a goody bag and a chance to win awesome prizes from the lucky draw. Proceeds of course will go to their beneficiaries: Cancer Research Malaysia, The College of Radiology Malaysia and The Breast Cancer Welfare Association.

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As the cyclists arrived, I saw the participants’ tired albeit proud faces painted with joy as they reached the Finish Line. It must be a pretty awesome feeling to be a part of such a momentous event where you get to finish something that seems difficult but fulfilling.

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I watched them wave their medals, all smiles as their family and friends rooted for them. They did not only accomplished something spectacular, they also helped in raising funds for EL’s beneficiaries.

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I was also happy for my blogger friend Aliza Mason who told me her experience while on the road. She mentioned it was tiring and it seemed like a long ride, but she was determined to reach the finish line. She also wanted to do this in honor of her auntie who fought bravely against breast cancer.

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Estee Lauder also treated us to a nice breakfast at Starbucks Coffee, unli black coffee!

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And we got a chance to print our Pink Charity Ride memories at the photo booth inside the mall.

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Later, the winners of the lucky draw were announced. One of my blogger friends, Ashley Yeen, was one of the lucky winners! Congratulations girl!

There was also group photo sessions with the people behind the success of this Charity event.

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At the end of the day, everybody went home with their medals smiling and proud of themselves for not only completing a strenuous ride but also helping take action to defeat Breast Cancer.

We're stronger together!
We’re stronger together!

LET’S DEFEAT BREAST CANCER. EVERY ACTION COUNTS.

EXCLUSIVE PINK MERCHANDISE:
The Estee Lauder Companies exclusive pink merchandises are sold the Breast Cancer Awareness (BCA) Campaign, whereby a portion of proceeds will go towards charity. This year, Estee Lauder Malaysia will bring back these collectible items to help raise funds.

** Estee Lauder Evelyn Lauder and Elizabeth Hurley Dream Pink Collection RM 116

Housed in a beautiful pink bag with a cross body strap, the 2015 collection features three mini Pure Color Envy Sculpting Lipsticks in the best-selling shades of Rebellious Rose, Powerful and Tumutuous Pink. Estee Lauder and Elizabeth Hurley Dream Pink Collection is available in Estee Lauder counters in Malaysia.

** LAMER The Lip Balm RM 230

In limited edition packaging for the month of October, this luxurious and intensely reparative formula works on contact to soften roughness, relieve discomfort and help rejuvenate seriously dry lips. LA MER The Lip Balm is available exclusively in Parkson Pavilion.

About Reia Ayunan 220 Articles

Reia Ayunan is a Filipino blogger, cosplayer, gamer and foodie. She loves to travel, read books, listen to music, play videogames, watch movies, try out new cuisines and sing. She is currently trying her hands on culinary art.
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  • Kylie Wenn

    Great awareness for the pink! It’s good to attend charity event!~

  • Great campaign to fight cancer together.
    I am all behind cancer awareness as I love my girls – mum, sisters, aunties and friends.
    I always write about cancers in my blog too.
    Good job in supporting the campaign to you!

  • Misz Aein

    Definitely a great campaign to raise awareness. If only I knew bout this campaign earlier. Anyway, nice job there.

  • Emily Lowe

    A wonderful awareness campaign and a timely reminder for all womenfolk! Thanks for sharing this post.

  • cindyrina

    for good cause! everything look so kawaii. You look gorgeous in pink dear!

  • Geozo Wong Fui Cheng

    love the pink month — the last photo u n aliza look so enjoy yet cheering!!

  • Adeline Lee

    What an awesome awareness campaign. Sara did it! Proud of her!

  • Renae Teo

    Love the whole event, everything is so pink! haha. Good job for waking up early to participate in the awareness 🙂

  • Betty Liew siaw fan

    Bravo for supporting the breast cancer awareness. Congrats to you for completing the mission.

  • Kelly Chin

    This is kind of joyful event on saturday morning. Hopefully we can participate more in fitness events.

  • zique76

    You didn’t join the run? 🙁

  • Jane Chua

    I agreed that we’re stronger together. Thats why it is good to support breast cancer and to create awareness for it.

  • Such an awesome event that to raise the awareness of breast cancer 🙂 Hope to join you guys next time.

  • Sharon Lee

    Too bad I don’t know how to cycle! haha Having trouble for balancing with the bicycle xD It was a really enjoyable and meaningful event for charity =D

  • Juneci Siong

    I was at the event but I didn’t know they had a cycling event as well. But I don’t have a bicycle myself. Anyhow, Good to support in public awareness campaign

  • Ivy Kam

    I support this kind of event, it helps in raising awareness of public on the breast cancer issue 🙂

  • great cause, it’s really important to raise awareness about breast cancer.

    love the pink hues and colours everywhere in the pictures 🙂

  • leonamanutd

    this must have been fun, cycling together with the sisters for a great cause too. wish i managed to join

  • So much fun!! Wish I could join the cause too 🙁