Waking up early, 5:30 am to be exact, on October 24, 2015… it was a Saturday.
I hate waking up early especially on a weekend, but this occasion was special. Estee Lauder Malaysia was having it’s first “Pink Charity Ride” at the Mid Valley Megamall while contributing to a good cause and I wanted to be there to show my support even though I wasn’t participating as… I do not know how to ride a bike. (Okay there, now I revealed my deep dark secret)
As I arrived, all the cyclists already took off at 6:30 am. I immediately changed my top into the cute Brooks T-Shirt that says “We’re Stronger Together” and “LET’S DEFEAT BREAST CANCER. EVERY ACTION COUNTS”, given to me by the pretty and bubbly Kalai, Estee Lauder Malaysia’s Communications & Digital Executive who I later interviewed to get more info about the whole charity Ride.
Tickets were sold at RM 80 wherein each participant will get a Brooks T-Shirt, a goody bag and a chance to win awesome prizes from the lucky draw. Proceeds of course will go to their beneficiaries: Cancer Research Malaysia, The College of Radiology Malaysia and The Breast Cancer Welfare Association.
As the cyclists arrived, I saw the participants’ tired albeit proud faces painted with joy as they reached the Finish Line. It must be a pretty awesome feeling to be a part of such a momentous event where you get to finish something that seems difficult but fulfilling.
I watched them wave their medals, all smiles as their family and friends rooted for them. They did not only accomplished something spectacular, they also helped in raising funds for EL’s beneficiaries.
I was also happy for my blogger friend Aliza Mason who told me her experience while on the road. She mentioned it was tiring and it seemed like a long ride, but she was determined to reach the finish line. She also wanted to do this in honor of her auntie who fought bravely against breast cancer.
Estee Lauder also treated us to a nice breakfast at Starbucks Coffee, unli black coffee!
And we got a chance to print our Pink Charity Ride memories at the photo booth inside the mall.
Later, the winners of the lucky draw were announced. One of my blogger friends, Ashley Yeen, was one of the lucky winners! Congratulations girl!
There was also group photo sessions with the people behind the success of this Charity event.
At the end of the day, everybody went home with their medals smiling and proud of themselves for not only completing a strenuous ride but also helping take action to defeat Breast Cancer.
LET’S DEFEAT BREAST CANCER. EVERY ACTION COUNTS.
EXCLUSIVE PINK MERCHANDISE:
The Estee Lauder Companies exclusive pink merchandises are sold the Breast Cancer Awareness (BCA) Campaign, whereby a portion of proceeds will go towards charity. This year, Estee Lauder Malaysia will bring back these collectible items to help raise funds.
** Estee Lauder Evelyn Lauder and Elizabeth Hurley Dream Pink Collection RM 116
Housed in a beautiful pink bag with a cross body strap, the 2015 collection features three mini Pure Color Envy Sculpting Lipsticks in the best-selling shades of Rebellious Rose, Powerful and Tumutuous Pink. Estee Lauder and Elizabeth Hurley Dream Pink Collection is available in Estee Lauder counters in Malaysia.
** LAMER The Lip Balm RM 230
In limited edition packaging for the month of October, this luxurious and intensely reparative formula works on contact to soften roughness, relieve discomfort and help rejuvenate seriously dry lips. LA MER The Lip Balm is available exclusively in Parkson Pavilion.