Launch: Kronenbourg 1664 Blanc Pause For A Blue Christmas Campaign

Friday is Friyay! And Christmas parties are happening left and right! In fact, I was invited last Friday (December 8, 2017) at Nicsmann 1940s by Lewre in Starling Mall for Kronenbourg 1664 Blanc “Pause for a Blue Christmas” launch party. And I had a blast as I got to socialise and mingle with my fellow blogger friends and got a chance to meet new people! This campaign is supposed to encourage Malaysians to simply hit the “pause button” to enjoy the festivities and happy moments this holiday season.

Photo courtesy of: Joanne Wee of
With fellow blogger/vlogger Felicity Zoe
Met the CEO of Lewre Holdings

At the event, a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles came to life in all its glory via a ‘Christmas Tree Lighting Ceremony’ officiated by Lars Lehmann, Managing Director of Carlsberg Malaysia.

With (left) and Lars Lehmann (right)

During the party, apart from witnessing the lighting of the Christmas tree, we were able to enjoy listening to the heavenly voices of the carollers, great food coupled with unli bottles of Kronenbourg 1664 Blanc (fruity and refreshing wheat beer).

Just like in the Philippines where Christmas season stretches for over a week, “Pause for a Blue Christmas” will roll out fun activities during the whole duration of the campaign up until Christmas time.

Set to visit selected bars and restaurants, this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas. Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017.

And mark your calendars on December 22 because another “Pause for a Blue Christmas party” is going to happen! And it’s going to be huge! This is perhaps going to be the Christmas party of the year and it will be happening at Tom, Dick and Harry’s at Oasis, Ara Damansara.

Also, watch out as a 12-day “Pause for a Blue Christmas” social countdown challenge series is gonna be happening at the Facebook Page of Kronenbourg 1662 Blanc where you get a chance to win food and drink coupons (redeemable during the “Pause for a Blue Christmas” party).

And don’t miss out the 4-bottle exclusive Christmas Gift pack of Kronenbourg 1664 Blanc in leading supermarkets that you can give away to your family and friends… or just to bring for your upcoming Christmas parties hehe.

About Reia Ayunan 226 Articles
Reia Ayunan is a Filipino blogger, cosplayer, gamer and foodie. She loves to travel, read books, listen to music, play videogames, watch movies, try out new cuisines and sing. She is currently trying her hands on culinary art. For Advertorial, Sponsorships and Reviews Contact: [email protected]