People say diamond is a girl’s best friend. I beg to differ. I strongly believe that MAKE-UP is a girl’s best friend.
Don’t you ever go to a cosmetic shop and find yourself happily roaming around the store and giddily playing with the assortment of make-up products you see displayed around the boutique? I am telling you, beauty shops are every girls’ playground!
A couple of weeks ago, November 26, 2015, Estee Lauder opened up a new playground for us ladies at Sunway Pyramid. Aptly called the #BeautyPlayground, this new and innovative concept store by Estee Lauder (first ever in the world, fyi) has all the latest of the season, from skincare to perfume and from make-up to nail colors!
The event started with a dramatic unveiling…
… then a quick tour around the #beautyplayground…
Followed by a “Kendall Jenner inspired look” makeup demo by Leo Wong, Estee Lauder’s Global Make-up Artist. If you must know, Kendall Jenner is the new face of Estee Lauder.
Paul Slavin, Managing Director of Estee Lauder Malaysia said during the launch:
“It is a place where ladies will be able to just hang out with their girlfriends and try out the latest looks of the season in a fun and relaxed atmostphere.”
The #beautyplaground is divided into 6 play areas:
1 – Glow On: the area where you can check out and try their skin care products
2 – Glam Up: the spot where you can play around with various make-up items
3 – Get Polished: is where you can take a look at different nail colors and nail art inspirations or try out their lip colors
4 – Mix & Mingle: the tiny sector where the latest fragrances are
5 – Strike a Pose: the selfie area where you can take a photo of yourself against a digital photo wall. You can actually select a background from their their selection (so high tech!)
6 – Chill with Kendall Jenner: the provided iPads in this area will allow you to check out Kendall Jenner’s latest looks and fave products
I had a great time roaming around the #beautyplayground while chatting with fellow bloggers about make-up. I also managed to purchase a nice EL concealer (which I will probably do a review about later on).
I invite you to come and play with girl friends at the Estee Lauder #beautyplayground, I promise you’re gonna have a great time!
The Estee Lauder ecommerce site is available all day every day at www.esteelauder.com.my.