The Revelation of Estée Lauder’s First Concept Store #BeautyPlayground

People say diamond is a girl’s best friend. I beg to differ. I strongly believe that MAKE-UP is a girl’s best friend.

Don’t you ever go to a cosmetic shop and find yourself happily roaming around the store and giddily playing with the assortment of make-up products you see displayed around the boutique? I am telling you, beauty shops are every girls’ playground!

A couple of weeks ago, November 26, 2015, Estee Lauder opened up a new playground for us ladies at Sunway Pyramid. Aptly called the #BeautyPlayground, this new and innovative concept store by Estee Lauder (first ever in the world, fyi) has all the latest of the season, from skincare to perfume and from make-up to nail colors!



The event started with a dramatic unveiling…

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… then a quick tour around the #beautyplayground…


Followed by a “Kendall Jenner inspired look” makeup demo by Leo Wong, Estee Lauder’s Global Make-up Artist. If you must know, Kendall Jenner is the new face of Estee Lauder.

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Paul Slavin, Managing Director of Estee Lauder Malaysia said during the launch:

“It is a place where ladies will be able to just hang out with their girlfriends and try out the latest looks of the season in a fun and relaxed atmostphere.”


The #beautyplaground is divided into 6 play areas:
1 – Glow On: the area where you can check out and try their skin care products


2 – Glam Up: the spot where you can play around with various make-up items



3 – Get Polished: is where you can take a look at different nail colors and nail art inspirations or try out their lip colors


4 – Mix & Mingle: the tiny sector where the latest fragrances are


5 – Strike a Pose: the selfie area where you can take a photo of yourself against a digital photo wall. You can actually select a background from their their selection (so high tech!)


6 – Chill with Kendall Jenner: the provided iPads in this area will allow you to check out Kendall Jenner’s latest looks and fave products


I had a great time roaming around the #beautyplayground while chatting with fellow bloggers about make-up. I also managed to purchase a nice EL concealer (which I will probably do a review about later on).

I invite you to come and play with girl friends at the Estee Lauder #beautyplayground, I promise you’re gonna have a great time!


The Estee Lauder ecommerce site is available all day every day at


About Reia Ayunan 225 Articles
Reia Ayunan is a Filipino blogger, cosplayer, gamer and foodie. She loves to travel, read books, listen to music, play videogames, watch movies, try out new cuisines and sing. She is currently trying her hands on culinary art. For Advertorial, Sponsorships and Reviews Contact: [email protected]
  • placesandfoods

    Hi Reia, haven’t seen you before but hope to meet you one day. Nice story and very sweet pictures

  • im totally in love with this new outlet! 😀 and the kendall jenner collection too *money flies away*

  • Aliza Sara

    I know i had a lot of fun at the event. hehe. Cant wait to go check them out again

  • playground for the ladies.. i like it! 😀

    and you do look very pretty

  • sherrygo

    you are so lovely in pink 😀
    hehe.. didn’t have a photo with you so far.

  • Renae Teo

    I have seen so many bloggers blogging on this place. Really loved the concept! All in 1 for us ladies 😛

  • fadzirazak

    Which fragrance do you like the most?

  • Miera Nadhirah Tan

    I agree with you.. make up is a girls’ best friend… not diamonds.. I can live without diamonds but I can’t live without makeup!!!

  • Looks so much fun! And the new lipstick is to die for!

  • This is the one playground that I do not want to share with the kids! I could stay all day and all night here, playing with the make-ups. Hehe. (I am also a MUA)

  • Janice Yeap

    I love their BB glow pen.. I can’t wait to visit the playground again 😀

  • Jane Chua

    I can made myself prettier at the Beauty Playground. Seems an interesting places for all the ladies.

  • Maple Shuh Hong

    why always the MUA in those branded make up and skincare line are so handsome one? hahaha

  • Ivy Kam

    My favorite place for all the beauty needs, will definitely go back there for more tips 🙂

  • leonamanutd

    looks so fun to come and play here and try out the colours, massive range they have and i really do love kendall’s look

  • Kelly Chin

    I like their new playground which has a bigger space for us to experience the products.

  • SiennyLoves Drawing

    wow! nice one! i think i will spend more time for nail colours and lip colours 🙂
    cheers, siennylovesdrawing